Professor John Crawford and associates in UC Irvine's Embodied Media Research Group (EMRG) work in a diverse, collaborative framework, developing performances. exhibitions and artistic research projects that incorporate tangible, sensorial and experiential outcomes.
Direct Engagement & Relevant Impact
With a focus on socially engaged artmaking, Prof. Crawford and associates in the Embodied Media Research Group want to do more than entertain people or create beauty for its own sake — we want to do these things in the service of relevant impact for social good. In addition to being artists and designers, we are technology developers. Our work explores new forms of expression enabled by emerging technical capabilities including machine intelligence, kinetic media of all kinds, extended reality (XR), interactive software systems and evolving forms of social media connectivity. Directly engaging with new technologies in the context of artistic production can spark development of products and services for positive change. We believe that design methodologies for developing creative solutions should be paired with artistic methodologies that can reveal problems and critique existing structures.
Please visit the portfolio for more about our projects.